Investment to strengthen company’s modernization efforts, sustainability commitment and long-term strategy

Carrollton, GA – February 11, 2021: Supporting its long-term modernization strategy and building on its goal to remain generationally-sustainable for the next 100 years and beyond, Southwire will soon begin construction of a copper rod manufacturing plant in Carrollton, Ga., featuring an SCR-9000S Copper Rod System.

“Southwire is investing in a multimillion-dollar modernization initiative that will allow us to best serve our customers, increase our efficiency and introduce newer and better equipment, systems and technology. In doing so, we’re reaffirming our commitment to providing a work environment that supports the wellbeing of our employees, our communities and the environment – for today and for the future,” said Rich Stinson, Southwire’s President and CEO. “Installing a new SCR system is an important part of this effort, as copper rod is the start of the manufacturing process for many of the products that make Southwire an industry leader.” 

Southwire started operation of its current copper rod system in Carrollton in 1981, and four decades later, copper continues to be the primary source of metal for the company’s wire and cable operations. Construction of the new plant is expected to begin in the first quarter, and production should begin in the new facility by the end of 2022. When the construction project is completed, the current system will be decommissioned. 

The new, 100,000 square foot facility will be located on the same property as the existing manufacturing plant and will utilize the company’s patented Southwire Continuous Rod (SCR®) technology, which transformed the wire and cable industry in the early 1960s and is still the preferred system around the world. The new SCR system in Carrollton will have the capability to produce more copper rod than any other SCR rod system in the world.

“To put the technology itself into perspective, fifty percent of all copper rod made in the world passes through one of our SCR systems at some point in its lifetime. That’s significant,” said Charlie Murrah, executive vice president of metals. “Our copper rod manufacturing plant in Carrollton is more than 40 years old, and it is the right time to upgrade to a new, state-of-the-art SCR system for continuity and efficiency of our processes. Having a new SCR system in place for Southwire’s copper rod production will help keep us strong and sustainable for decades to come.”

In addition, the company continues to pursue its commitment to Growing Green as it plans for the replacement system. In support of Southwire’s Carbon Zero initiative to achieve 100% carbon free energy for our operations by 2025, Southwire is partnering with Carroll EMC to utilize all renewable electricity for the facility. 

“We’re excited about the future of our Carrollton copper rod manufacturing facility, and we are proud to partner with Carroll EMC as we pursue our Carbon Zero initiative,” said Stinson. “Through this effort, we are not only supporting our modernization strategy and strategic efforts, but also strengthening our commitment toward remaining generationally-sustainable.” 

For more Southwire news, visit www.southwire.com/newsroom.