Southwire Taps Plug Power, Inc. to Advance Carbon Reduction from the Supply Chain

Plug penetrates the industrial supplier market with new agreement by demonstrating a sustainable option to lead acid batteries.

Mar 13, 2025

Southwire Company, LLC., the leading North American manufacturer of wire and cable, will tap Plug Power Inc. (NASDAQ: PLUG), a global leader in hydrogen solutions for the green hydrogen economy, to implement a green hydrogen ecosystem at its new distribution site in Dallas-Fort Worth, Texas.

This initiative marks Plug’s entry into the industrial supplier market, building on its established presence in the e-commerce and retail sectors. Through this partnership with Southwire, Plug is expanding its reach by demonstrating the versatility and appeal of its green hydrogen solutions in new markets.

Under the recently signed agreement, Plug will supply more than 50 hydrogen-powered forklifts, equipped with GenDrive fuel cells, and a fueling station featuring four GenFuel dispensers. Plug will also source hydrogen from one of its production facilities in Georgia, Tennessee or Louisiana. Additionally, Plug will provide on-site service for the fuel cells for an initial five-year period and maintain the hydrogen infrastructure for 10 years.

Aiming to accelerate carbon reduction goals from the supply chain, Southwire has embedded sustainability into the strategy and its business practices. The company's commitment to sustainability encompasses promoting energy and water efficiency, reducing greenhouse gas emissions, sourcing and redesigning with sustainable materials and enhancing circular economy. The Plug solution is expected to displace over 1 million pounds of CO2 per year from our direct operations.

"The deployment of our hydrogen and fuel cell solutions at Southwire reflects our laser-focused commitment to our core markets and a return to the fundamentals that have driven our success," said Plug CEO, Andy Marsh. "Today, sustainability is a critical factor in the decision-making processes of many organizations. Our innovative hydrogen infrastructure provides a sustainable alternative at any scale."

“Our partnership with Plug Power is a testament to the commitment of our stakeholders, as well as our team members to ensure sustainability is part of our culture, embedded in our daily decision-making process,” said Se Oh, Southwire’s vice president of operations sustainability. “As we seek to discover what is possible, we’ll continue to leverage our partners such as Plug Power to help make Southwire generationally sustainable for the next 75 years and beyond.”

Plug revolutionized the material handling industry by establishing the first commercial market for fuel cells. Designed as direct replacements for traditional batteries, Plug’s fuel cells deliver reliable, consistent power while eliminating emissions. With the added benefit of clean hydrogen supply, Plug enables customers to keep their fleets running 24/7, maximizing productivity and operational efficiency.

About Plug Power

Plug is building the global hydrogen economy with a fully integrated ecosystem spanning production, storage, delivery, and power generation. A first mover in the industry, Plug provides electrolyzers, liquid hydrogen, fuel cell systems, storage tanks, and fueling infrastructure to industries such as material handling, industrial applications and energy producers—advancing energy independence and decarbonization at scale.

With electrolyzers deployed across five continents, Plug leads in hydrogen production, delivering large-scale projects that redefine industrial power. The company has deployed over 70,000 fuel cell systems and 250 fueling stations and is the largest user of liquid hydrogen. Plug is rapidly expanding its generation network to ensure reliable, domestically produced supply, with hydrogen plants currently operational in Georgia, Tennessee, and Louisiana, producing 39 tons per day.

With employees and state-of-the-art manufacturing facilities across the globe, Plug powers global leaders like Walmart, Amazon, Home Depot, BMW, and BP.
For more information, visit www.plugpower.com.

For more Southwire news, visit www.southwire.com/newsroom. To learn more about Southwire’s commitment to sustainability, visit www.southwire.com/sustainability.